Gord’s bio

Gordon is Allen and Kelli Questrom Professor in Information Systems at Boston University’s Questrom School of Business and a Research Scientist at Meta. His research involves the economic evaluation of online platform technologies, with a focus on the drivers of individual participation and behavior in online social contexts, as well as the societal consequences of these technologies. His work also considers methodology at the intersection of machine learning and causal inference. Gordon’s work, which has been published in a variety of leading journals spanning Information Systems, Marketing, Management and Operations, has been supported by more than $2 million in grants from various corporate, non-profit, and government entities, including Meta, Adobe, 3M, the NSF, and the Ewing Marion Kauffman Foundation. His work has also been cited by various prominent outlets in the popular press, including Time Magazine, Wired, and the Wall Street Journal. Gordon presently serves as an Associate Editor for two INFORMS journals: Management Science and Information Systems Research. He is also a member of the Central Applied Science team at Meta and has previously been employed as a research consultant by Microsoft. Prior to entering academia, Gordon worked as hardware design engineer, an IT systems auditor, and most recently as a financial services technology consultant with Accenture. Gordon holds a PhD in Business Administration from Temple University, as well as an MBA and Bachelor of Software Engineering from McMaster University, Canada.